A Growing Market: How Pivot3 Solutions Help the Cannabis Industry

May 14, 2019 | Posted by schapman

It’s no secret that the legalization of cannabis products is on the rise. Thirty countries have legalized the use of medical cannabis, and while it is still illegal in the United States at the federal level, 33 states support the use of medical cannabis (with recreational cannabis legal in 10 states). And the growth of this market will only continue: Grandview Research reports that the global cannabis market is projected to hit $146.4 billion by 2025. 

The surge in business in the cannabis market has led to significant expansion in a variety of areas, such as the demand for security and IoT solutions to help protect this thriving industry. The lucrative nature of the business, along with the requirement to comply with government regulations, makes the need to safeguard crops from seed-to-sale imperative. From comprehensively securing grow facilities to monitoring product packaging and shipping, this relatively new market segment faces unique challenges when it comes to ensuring safety and compliance.

One cannabis-focused business is making significant efforts in ensuring it maximizes technology to protect its investments and comply with Health Canada regulations. Based in Ontario, Canada, Wayland Group is a global leader in quality medical and non-medical cannabis products. With an additional 500,000-square-foot grow facility in Dresden, Germany, the organization needed a solution that would centralize management, and provide reliability and resilience to ensure system uptime (because of countrywide regulations that govern cannabis production, Wayland has to stop production if video recording fails at any time), and support standardization across its systems and Internet of Things (IoT) devices.

Additionally, with Health Canada regulations requiring cannabis growers to maintain two years of video footage, the ability to efficiently search through terabytes or even petabytes of data is crucial. Wayland Group recently updated its video surveillance network with Pivot3’s Safe Campus platform. This solution is purpose-built to provide the ideal combination of security, performance, resilience and ease of use for campus environments. It eliminates downtime, data loss and video frame loss (critical for Wayland), provides seamless, non-disruptive scalability, and offers the ability to consolidate VMS and other security, IoT and datacenter applications on a single platform.

The benefits of adding Pivot3 to its surveillance infrastructure are clear. Stephen Lem, senior director, security, Wayland Group, says the solution allows the organization to pull video footage from a specific time period in less than a minute, instead of the hours that would have been necessary before the deployment. Furthermore, Wayland Group gains access to exceptional video images, the ability to add intelligence with video analytics, and the reliability necessary to eliminate downtime. 

Aside from helping to meet current security solution needs, Pivot3’s Safe Campus solution includes the option to grow with potential future business expansions. With medical cannabis currently responsible for the largest share of the global cannabis market, the scalable solution will allow market leaders to keep up with demand as more states and countries pass legislation to legalize cannabis products.

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